Promofix will be Criteo’s official business partner across Qatar, Kuwait, Bahrain, Lebanon, Jordan

Over the past three years, Promofix has built a successful track record, positioning itself among the region’s leading technology and digital performance companies. Its strategic partnerships have facilitated its provision of tailor-made solutions across a variety of sectors and markets, including QSR, events, insurance and banking. Alain David, Chief Digital Officer at Promofix, said: “Developing strategies that connect brands to the right consumers at the right time has continuously helped us reach a vast global audience and empowered advertisers. This partnership with Criteo will help it target new customers across the GCC and MENA, granting advertisers access to the demographics shaping the path towards the future.”